Hi, I'm Amanda Fajrina

Your APAC Growth Partner, Remote Marketer & Storytelling Educator

I empower brands + talents to thrive in Indonesia/APAC markets - through data-driven strategies, AI-powered execution, and cross-cultural storytelling. Ready to work globally!

• LinkedIn
• WhatsApp
• Email

• Open to Work

I’m Amanda—a marketer-educator who believes the best strategies live at the intersection of spreadsheets and heartbeats.

With 10+ years of scaling brands like Jago Coffee and mentoring 500+ professionals and students, I’ve mastered blending data-driven precision with cultural intuition—because no algorithm replaces human connection.

🎓 Education

MBA in Creative Cultural Entrepreneurship – Bandung Institute of TechnologyB.Ed in Curriculum & Educational Technology - State University of
JakartaOngoing: Mandarin & Korean language studies

🚀 Core Skills

🎨 Soft Skills

Ads & Social Media

Design & Prototyping

Organize

Website

Comms

Community Management

Analytics

Social Media Monitoring

Email Marketing, SEO & Mobile App

AI

• CV

⬅️ Download My Resume

📌 Challenge:
A mobile coffee startup aiming to modernize the “starling” (street coffee seller) concept through sustainable electric carts and community empowerment, but lacked strong positioning and public awareness.

🎯 Solution:
– Led a full rebranding initiative: logo, brand promise, tagline, color palette, and mission-vision.
– Created “Bang Jago” – a fictional brand persona to build relatability on social media.
– Led #JagoParty campaign to foster a sense of family around the coffee experience.

• PR Campaign 1
• PR Campaign 2
• PR Campaign 3

📊 Results:
– 10K TikTok followers within 3 months
– Email open rate increased from 1% to 7%
– 24 national media features (TV, online, press)

📌 Challenge:
A new game app with no community, no budget, and a parent company that suddenly pulled the plug after our success.

🎯 Solution:
In 6 months, I...– Built a cult-like fanbase with the ‘Paman Bear’ mascot.
– Drove 810K downloads (100% organic/paid mix).
– Got featured in 15+ local gaming & lifestyle sections
– Initiated UGC campaign (#SerunyaBearerame)
– Grew community via Telegram and IG challenges
– Launched exclusive merchandise & fan meetups
– Applied product positioning + ads for viral reach

• User article 1
• User article 2
• News features
• YouTube review

📊 Results:
– 810K downloads + #1 on Google Play
– 3,200+ community-created content
– 35% organic downloads via word-of-mouth
– 1M+ organic reach from viral content
– CPC as low as Rp 350

Lesson: Even if a project ends, community love lasts.

📌 Challenge:
Young professionals and MSMEs in Indonesia lack access to affordable, practical digital marketing education, especially outside major cities.

🎯 Solution:
Taught and mentored 500+ professionals students in digital marketing and strategy through:– Hacktiv8 (Bootcamps & mentoring)
– Rumah Siap Kerja (Data marketing analytics)
– Ruangguru (Foundation level)
– Digital Mentor (Private class for individuals or corporate)Core topics:
– Community-driven campaigns
– Branding with storytelling
– Beginner-friendly data and performance marketing

📊 Results:
– 85% job placement rate (for bootcamp cohort based on internal survey)
– 500+ students trained across platforms

• Back

• Global Readiness

“Amanda transformed our team into storytellers!”

– Dewantoro, Owner – Wana Griya Tourist Park

“I managed to get my first client after following the method taught by Ms. Amanda.”

– Naya, Digital Marketer – Retali Travel Agency

“Ms. Amanda clearly and comprehensively provides detailed information so that the material that was a bit difficult for the new students to understand well.”

– Indri, Brand Manager – Fibratin

“Our social media pages have become very interactive with our followers since being handled by Ms. Amanda.”

– Clara, Brand manager – Ninja Express

“Her class helped me land my first freelance job.”

– Rizki, Student - Hacktiv8

Datasearch - Singapore recruiting firm (2016)

"Built digital marketing strategy + UX dummy for APAC market entry (live website still running!)

• Website link here

Microsoft DigiGirlz - Microsoft CSR program (2017)

🔍 Challenge: Execute global CSR project with APAC oversight.🎯 Solution: Localized program while meeting corporate metrics.📊 Result: Top 3 in APAC for number of participants joined based on internal survey.

• Internal press release

Telkomcel Digistar - Timor Leste startup competition (2024)

"Trained early-stage founders to scale their businesses locally. Demonstrated cross-cultural strategy adaptation in frontier markets."

• Press release article

📋Services